During my Trend Blogging case study I ended up tracking some statistics regarding the "effectiveness" of Web 2.0 sites, and to what extent they were contributing traffic to my blog.
Even though I will be writing a separate blog post on the actual methods I used to drive the traffic to the blog, I wanted to share with you guys my findings…1. because I found it interesting and thought you might want to know some of these numbers, and 2. because you should know which web 2.0 sites you should be spending more time on. By the way, I will be writing a separate blog post on the actual methods and reasons why I received a significant amount of traffic on this blog in the next week or two.
Ok, so let’s start with the Web 2.0 properties I used during my Trend Blogging case study:
- Digg (www.digg.com)
- Plime (www.plime.com)
- Propeller (Netscape) (www.propeller.com)
- Reddit (www.Reddit.com)
- Shoutwire (www.Shoutwire.com)
As you can see, I did not actually use some other popular Web 2.0 services such as: StumbleUpon, Del.icio.us, Furl, nor did I use Onlywire or spend the time building pages in the various Web 2.0 communities (such as: Squidoo, Hubpages etc.)… for no other reason than that I was being lazy.
By the way, in case some of you did not check out my case study on Trend Blogging, you should know that the blog was centered around the Entertainment niche.
So, how did it all play out? Check out the stats taken from Google Analytics below. The results are based on approximately 20,000 visitors visiting the blog over a 3 week period of time. And notice that the majority of my traffic came from organic search results (Google Search), not Web 2.0. I have highlighted the Web 20 properties with a red box.
As you can see:
- Digg is the "winner"! It drove in the most traffic by far and served 6.34% of overall visitors to my site (out of approximately 20,000 visitors).
- Propeller was the runner up, driving in about 2.5% of the overall traffic. You’ll notice that the propeller.com url show 2.35%, however there were sub-categories not displayed that served some visitors as well.
- Shoutwire served 1.73% of the visitors, which was surprising.
- Sk-rt drove in about 0.2%
- Plime and Reddit served an insignificant amount of traffic (only a handful of referrals each). The low amount of referrals from Reddit was surprising as it’s often considered a "decent" web 2.0 property for referral traffic.
A caveat, these numbers were a bit skewed as I did not start using Shoutwire, Sk-rt, Plime and Reddit for the first couple of days of this case study, and believe Shoutwire would have probably matched or eclipsed Propeller in the amount of traffic served if I had started using them from the beginning (in other words, USE Shoutwire!)
In conclusion, you can see that the few social bookmarking / social news (or social voting) sites I did use served about 2500 visitors in three weeks. This is direct referral traffic that you would not have received from the search engines. So, if you have a brand new site or have not used web 2.0 before it is certainly worthwhile considering it gave me 12.5% more traffic for 2 minutes of extra work per post (on a brand new blog).
Will you receive the same amount of traffic? It’s hard to say as it will depend a lot on posting frequency and whether your posts are "buzz worthy". There are software out there that can automate a lot of this process, and make the process very painless.
One that I use frequently when bookmarking Blogger or static sites is Social Bookmarking Demon.
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