Google just released a brand new ‘eBook’ (yes, you read that right) called “ZMOT – Winning the Zero Moment of Truth”. The book is written by Jim Lecinski,  the “Managing Director of US Sales & Service” for Google.

ZMOT refers to the “online decision making moment” by the consumer. The critical moment when it turns someone from a “researcher” into a “buyer” (the exact moment in time when they make the decision to buy the product or service).

Here are two interesting fact from Google’s research: a customer will use over 10 sources of information (10.7 actually) before making a purchasing decision; 84% of Americans who purchase products and services online engage in a ZMOT decision.

This book is filled with interesting facts and ideas regarding ZMOT, and since it comes at the price of FREE I recommend you pick it up and read it. It’s actually a pretty good read and fun to hear things “straight from the horses mouth” so to speak.

You can learn more about the eBook here: http://www.zeromomentoftruth.com/ (the book also is available on the Kindle, Nook and iBooks as well!)

Post from: Affiliate Internet Marketing

ZMOT – Zero Moment Of Truth by Google

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