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ZMOT – Zero Moment Of Truth by Google

ZMOT – Zero Moment Of Truth by Google

Google just released a brand new ‘eBook’ (yes, you read that right) called “ZMOT – Winning the Zero Moment of Truth”. The book is written by Jim Lecinski,  the “Managing Director of US Sales & Service” for Google. ZMOT refers to the “online decision making moment” by the consumer. The critical moment when it turns [...]

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