When you learn affiliate marketing, you will inevitably come across niche blogging as a business model and the need for seo for blogging. (SEO = search engine optimization).
This also happens to be one of the topics that I get the most questions about from readers of this blog… (along with the topic of free traffic generation, which goes pretty much hand-in-hand).
Let me just start with a warning of sorts, there’s a lot of contradictory information when it comes to this stuff out there, and what I’m sharing with you here will be “best practices” as suggested by many Search Optimizers out there.
Alright… with that out of the way…
Let me first address what SEO stands for (just in case you don’t know)…
In a nutshell, search engine optimization is the work we put into a blog (website) to make it rank high in the search engines (like Google) in order to receive traffic “for free” (people often refer to this sort of traffic as “organic traffic”).
And in order to implement it, you will need your own blog (website), current content as well as on-going content (preferably).
There are some ‘best practices’ when it comes to adding content. For one, you should always have a primary keyword phrase in mind for that particular piece of content you’re writing and design it to be as relevant to that keyword as possible.
This by the way does NOT mean that you repeat the keyword unnecessarily throughout the content (where it starts reading weird), which can be seen as “keyword stuffing” (and can have a negative impact on rankings).
Instead, the focus should be on creating premium content that adds value to the blogosphere (or the interwebz… or what not), not just some mass distributed PLR (private label rights) articles offer little to no value.
When this is done while following the proper parameters in terms of SEO, you create a “win-win” situation for yourself.
In the next segment (the first ‘official’ post on SEO for Blogging), I will cover some terms you must get familiar with when starting your journey online.