Stompernet Relaunch – A Stompernet Review

By Steven · Thursday, May 3rd, 2007

Since many of my newsletter members know that I’m a member of Stomernet, I’ve received MANY questions on what Stompernet is all about (an overview). And the following is an edited response to this very question I made in one of the few forums I participate in.

"Stompernet is a "University" of sorts for Internet Marketing. It was founded by Brad Fallon and Andy Jenkins, who originally delivered a course called "Stomping the Search Engines" three or four years ago (which incidentally was my first "real" education in SEO).

Prior to this Andy had written a book called "Yahoo Store Profits" (which is the reason I started my first eCommerce store a few years back), which is still the defacto tutorial for starting an eCommerce store with Yahoo’s solution.

Brad is a well known SEO, who founded SEO Research and also is the host of SEO Radio; who purchased Yahoo Store Profits and started a very successful eCommerce store called MyWeddingFavors.com (and Kate Aspen), which was the reason they created the "Stomping the Search Engines" in the first place.

Stompernet grew out of this, and initially was offered as a "Stomper coaching program" (after the launch of Stomping the Search Engines) for people wanting to start a successful eCommerce store OR needed help with a current store. I think the program was $25,000.00 then…

Since Andy and Brad are known as the SEO and eCommerce "masters"; and had success with their coaching program (I think they offered the coaching program twice); they decided to make the program available to the "masses" (at least 1000 people). So they launched Stompernet last year as a virtual coaching program (DVDs and Live Seminars) to help people get an eCommerce store started from the ground up and teach them SEO and Conversion tactics along the way.

Stompernet offers a TON of content; and it’s delivered in five different ways:

1. DVDs
2. Live Events
3. Teleconferences
4. Online Video / Audio
5. Forum

Is it impressive… yes. Not only because of the content, but also because of their faculty members. The downside of all of this material (particularly what’s available through their portal) is that it has been very unstructured (in my humble opinion). There’s actually too much information here to digest, so you have to pretty much pick and choose the information. I actually wish that they weren’t trying to cater to "everybody"…

In any event, my opinion is that unless you already have a business online and a clear path as to what you are trying to accomplish online, Stompernet is probably not for you (at least at the time of this writing).

When they first launched last fall, they did try to launch a "Fast Track program" (which was to get people to earn $800 per month in 30 days… or something like that), and in my opinion it was a flop. They have now asked Ed Dale (who is now a member of their faculty) to help them come up with a "Beginner’s Fast Track Course", so I am sure they will pull it off this time. (For those of you who don’t know, Ed Dale is a very well known marketer of something called the Underachiever’s Course and his "30-day Challenge").

By the way, I should mention their faculty members (besides Andy, Brad and Ed), they’ve got:

I know I’m forgetting a few…

In any event, the content is solid… but it’s not for beginners (or at least it hasn’t been). Perhaps things will change with this re-launch (I hope so for those of you who enroll).

I may come off a bit negative… and perhaps I am. In trying to please everyone, they managed to either alienate or confuse the heck out of many of their members.

So you may be wondering, do I feel like I got my money’s worth?

Sure. Probably several times the amount, and when you consider the seminars it’s a bargain.

Is it worth the $800 per month (if you enroll through their monthly payment program)?

I’m not sure… it would largely depend on what you are planning on doing with your business. I personally thought I was investing into something very different… And  in retrospect I probably should have invested the funds elsewhere and learned much of the same information for a fraction of the investment.

Having said all of this, if you are curious it wouldn’t hurt to pay the $1 for the trial… it’s a bargain for the 30-day tutorial that Ed Dale will be giving you I’m sure.

Tags: [tags]stompernet, affiliate marketing, internet marketing, brad fallon, andy jenkins, seminar, business, money[/tags]

Topics: Review · Tags:
  • Steven
    Hi Ian,

    Thanks for your comments, and the tip on Jerry West's program. I've been out of the program for about six months... so I don't know what has transpired over there.

    I agree with you about the outdated concepts, however their eCommerce conversion stuff is excellent.

    The program above all (in my humble opinion, based on my own experience) is really for those who want to set up eCommerce sites... enough said. :)

    Another program I'm looking at these days is Frank Kern's "Mass Control"...

    /Steven
  • Ian Daniel
    As a member who's just exited, I can honestly say after 15 months that if you have limited experience online, forget it! As already said, the structure is all over the place, there are so many different systems its not even funny. Simple, Smarts, focus, etc, etc and none are apparently complete.

    What they first advertised to me Sept 2006 is not at all what has been delivered. We've gotten tons of DVD's, many with outdated concepts and lets be honest most of the latest strategies are speculation or will be replaced eventually by god that is google, if you do SEO.

    These guys are full of hype, they outsource their marketing to Frank Kern amoungst others, and if they are that good why sell the information and not just focus on making money from the strategies that they teach.

    My recommendation: join Jerry West's Web Marketing Now, at $100 a month and see Dan Thies' SEO Fast Start.
  • Truth
    Yup, that's the truth.

    "I personally thought I was investing into something very different… And in retrospect I probably should have invested the funds elsewhere and learned much of the same information for a fraction of the investment."
  • Brett
    I totally agree with Steven's review here. I participated in the $1 trail back in May 2007. I found the whole process too disjointed - the "overuse" of videos for every little detail of the course - the excessive self promotion and endless hype started to make me feel suspicious that all was not as it was being talked up and presented. I hung around for a further 4 months and then "walked". Stompernet is definitely not for beginners - Steven is so right when he says that you have to have a very clear aim or goal for what you want to get out of Stompernet and focus just on that or you will be overwhelmed with information and ultimately unproductive.
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