Since many of my newsletter members know that I’m a member of Stomernet, I’ve received MANY questions on what Stompernet is all about (an overview). And the following is an edited response to this very question I made in one of the few forums I participate in.

"Stompernet is a "University" of sorts for Internet Marketing. It was founded by Brad Fallon and Andy Jenkins, who originally delivered a course called "Stomping the Search Engines" three or four years ago (which incidentally was my first "real" education in SEO).

Prior to this Andy had written a book called "Yahoo Store Profits" (which is the reason I started my first eCommerce store a few years back), which is still the defacto tutorial for starting an eCommerce store with Yahoo’s solution.

Brad is a well known SEO, who founded SEO Research and also is the host of SEO Radio; who purchased Yahoo Store Profits and started a very successful eCommerce store called MyWeddingFavors.com (and Kate Aspen), which was the reason they created the "Stomping the Search Engines" in the first place.

Stompernet grew out of this, and initially was offered as a "Stomper coaching program" (after the launch of Stomping the Search Engines) for people wanting to start a successful eCommerce store OR needed help with a current store. I think the program was $25,000.00 then…

Since Andy and Brad are known as the SEO and eCommerce "masters"; and had success with their coaching program (I think they offered the coaching program twice); they decided to make the program available to the "masses" (at least 1000 people). So they launched Stompernet last year as a virtual coaching program (DVDs and Live Seminars) to help people get an eCommerce store started from the ground up and teach them SEO and Conversion tactics along the way.

Stompernet offers a TON of content; and it’s delivered in five different ways:

1. DVDs
2. Live Events
3. Teleconferences
4. Online Video / Audio
5. Forum

Is it impressive… yes. Not only because of the content, but also because of their faculty members. The downside of all of this material (particularly what’s available through their portal) is that it has been very unstructured (in my humble opinion). There’s actually too much information here to digest, so you have to pretty much pick and choose the information. I actually wish that they weren’t trying to cater to "everybody"…

In any event, my opinion is that unless you already have a business online and a clear path as to what you are trying to accomplish online, Stompernet is probably not for you (at least at the time of this writing).

When they first launched last fall, they did try to launch a "Fast Track program" (which was to get people to earn $800 per month in 30 days… or something like that), and in my opinion it was a flop. They have now asked Ed Dale (who is now a member of their faculty) to help them come up with a "Beginner’s Fast Track Course", so I am sure they will pull it off this time. (For those of you who don’t know, Ed Dale is a very well known marketer of something called the Underachiever’s Course and his "30-day Challenge").

By the way, I should mention their faculty members (besides Andy, Brad and Ed), they’ve got:

• Leslie Rohde - SEO Expert (probably the most knowledgeable in SEO outside of Google )
• Sherman Hu - Wordpress Blogging Expert
• Dave Taylor - a Super Blogger and Internet Pioneer
• Jerry West - Affiliate Marketer and SEO Specialist
• Dan Thies - SEO Expert and master at Keyword Research

I know I’m forgetting a few…

In any event, the content is solid… but it’s not for beginners (or at least it hasn’t been). Perhaps things will change with this re-launch (I hope so for those of you who enroll).

I may come off a bit negative… and perhaps I am. In trying to please everyone, they managed to either alienate or confuse the heck out of many of their members.

So you may be wondering, do I feel like I got my money’s worth?

Sure. Probably several times the amount, and when you consider the seminars it’s a bargain.

Is it worth the $800 per month (if you enroll through their monthly payment program)?

I’m not sure… it would largely depend on what you are planning on doing with your business. I personally thought I was investing into something very different… And  in retrospect I probably should have invested the funds elsewhere and learned much of the same information for a fraction of the investment.

Having said all of this, if you are curious it wouldn’t hurt to pay the $1 for the trial… it’s a bargain for the 30-day tutorial that Ed Dale will be giving you I’m sure.

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Tags: andy jenkins, money, affiliate marketing, brad fallon, stompernet, seminar, internet marketing, business