This is a quick review of Alok Jain’s latest product called Project Quick Cash.

As you know, I don’t generally write a lot of product reviews… mainly because I don’t buy a lot of the "hot" products that people are promoting from week to week. But for whatever reason, I broke down and bought Project Quick Cash and plowed through the thing in one sitting last night.

So, here’s my attempt at a "coherent" review of PQC:

In a nutshell: Project Quick Cash is an 82-page ebook that sells for $77, with a one-time-offer for a monthly membership of some tools to semi-automate the "tricks" used in this book. This book revolves around 5 methods (it’s really 4): 1. Cashing the Spike 1 & 2 (PPC and Organic search); 2. Underground Niche Profits; 3. Superplacement targeting 4. Leeching on a launch.

The Review: Although I’m not one to jump on the bandwagon for the "latest and greatest secrets" or "earn quick cash" (pun intended) type of products, I decided to give this one a shot even though I already got one of Alok’s previous products, which was not that great (so what the heck was I thinking), and honestly thought twice about giving him the benefit of a doubt. But with Jon Leger’s endorsement and case study I decided to plunk down the cash and press the order button.

I figured it might give me some new ideas or tricks to try as I build my internet marketing business.

In any event, I decided to buy it at $77. As with most products now a days PQC offers an OTO (as described above) however I opted NOT to buy it. By the way, the OTO is a membership site with a monthly recurring fee of $24.95 and offers the members scripts to streamline the PQC process (since many of the tasks are very redundant).

The material is well written with step by step explanations and illustrations (screen capture images) for each of the five methods presented in this book. I personally think he could have added a few videos, which would have made his product a bit more robust (plus some of these steps lend themselves better to be explained on video in my opinion).

The first handful of pages deals with having the right mindset, taking the appropriate action, learning from your mistakes, not jumping from method to method but rather focus on one until you "figure it out" etc. All informative and good advice particularly for a newbie marketer. I have to admit I skimmed through this relatively quickly as I was anxious about getting into the "meat" of the product.

Note: I had a hard time writing the overview of each method because of the nature of this type of a product. I want to give everybody a fair assessment of the product without "spilling the beans" and struggled with how much I ought to reveal of the methods contained in Project Quick Cash. I hope you can get an idea from my descriptins below…

So without further ado, here are the tricks:

1. Cashing the Spike: Alok shows two methods using this technique, one using PPC and driving people to affiliate products (Method 1); and the other using organic search / social networking to drive traffic to your own site monetized with contextual advertisements (Method 2). Since both of these are based on the same principle I’ve included both under this one item (which is the reason I only list four tricks, not five as advertised on his PQC sales page).

Some of you may be familiar with this technique as it revolves around a technique known as "Trend Marketing".

I don’t want to say too much, but Trend Marketing refers to a method where you capitalize on current news and events through affiliate / contextual advertising. In other words, you try to figure out what people are searching for RIGHT NOW and find a product to fit the situation.

The idea is that since the searches are on current events, the competition for these words / phrases are low, which means cheap clicks and easy rankings in the search engines.

Alok has written a very simple step-by-step blueprint to accomplish this, and although there are other material that covers this I’ve never seen it presented the way Alok presents it in Project Quick Cash. He offers some specific criteria you need to follow on how to pick the best of the "current trends", and how you define each trend in terms of whether it should be applied to "Method 1" or "Method 2".

If you are already familiar with Trend Marketing, this technique will probably be of little value to you (as I think you can easily come up with your own conclusions based on what I’ve written here…) But then again maybe not.

If you’ve never heard about Trend Marketing before or are new to Affiliate Marketing and Contextual Marketing in general, it may behoove you to educate yourself on the method and this could be one way to do so…

I’ll leave the topic of "Cashing the Spike" with this: If you are interested in this technique and have no intensions of buying Project Quick Cash, you can get some information off of Jeremy Estes’ blog at: JeremyEstes.com. He has written quite extensively on the subject and you can glean some good infomation from his blog. However, Jeremy’s monetization methods are quite a bit different than Alok’s (I think Jeremy’s method is a bit more difficult than Alok’s to be honest), but you can get some good tips from Jeremy on the subject.

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2. Underground Niche Profits: This section deals with Forum Marketing. I.e. selling niche products in various forums (in non-internet marketing related markets). He shows you how to pick products in ClickBank, and goes on to show you how you can find high traffic forums you can advertise on as well as how you get people to click on your links. There are a couple of "twists" that people may not have heard of.. And even though there’s nothing really new here… I have to say it’s nice to see someone actually focusing on this method (because it can be very profitable if you do it right).

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3. Super Placement Targeting: This method deals with Google Adwords, specifically it deals with placing your ads in the Adwords content network, using "site targeting / placement targeting" features of Adwords. He talks a bit about what you can promote, then describes some different ways of how you find the ideal sites to place your ads on. He is quite detailed in his instructions and give several tips and tricks on how many campaigns you ought to start with, how to monitor them etc.

This is good information if you are new to Adwords and particularly if you are new to advertising within their Content Network. But if you have been doing Adwords for any length of time, I think there’s not much you can learn from this section…

I originally learned about this method from Armand Morin at a seminar where he explained it in-depth, and I use this almost exclusively for PPC with Adwords (instead of the "traditional" Adwords method). Fortunately, my friend Steve Goltiao’s book "Ad Infiltration", teaches this same strategy in great detail. It’s well written, and shows you exactly how you can get Google Adwords ads for pennies. Highly recommended if you’d like to drive cheap targeted traffic to your sites. Here’s the URL to Steve’s ebook:

http://www.AdInfiltration.com

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4. Leeching on a Launch: This is a very similar method to one of the methods found in Affiliate Project X. This trick revolves around getting "free traffic" to your affiliate pages by buying similar sounding domain names (that point to the affiliate page) and by leveraging social networking by setting up blogs etc. about the affiliate program.

He again offers detailed explanations on how find new product launches, leveraging social media for traffic and along with a technique that I had not considered before (but my guess is that this particular technique will be tough to pull off now that everybody knows about it…)

This again is great for the beginning marketer or those who missed out on Affiliate Project X, but if you already own it you probably have learned to do this already.

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By the way, I should mention that after each section there’s a sales pitch for their monthly membership program explaining that the tools there will help "automate" some of the repetitiveness in creating your campaigns.

Also, all of these "Time Saving Tools" have been created by Jonathan Leger, which explains why he gave such a positive review of Project Quick Cash. (I personally think he should have offered full disclosure here when he sent out his review…).

Conclusion:

For someone who’s new to affiliate marketing or is struggling with the "traditional" methods commonly taught, a lot of the material here will be quite foreign and perhaps offer a bit of "fresh air" to the somewhat contrived methods taught (in various forums as the "best" ways to get started etc.)

I’ve had some experience with all of the methods taught within Project Quick Cash, with three of the methods being definite money-makers for me (Booth of the Cashing the Spike methods and Super Placement Targeting), so I can vouch for the efficacy of the material presented in this book. Although I do have my own "system" if you will.

Another upside is that three of the methods in PQC require no extra investment to pull off besides this book (unless you decide to buy into the membership program). In other words, it’s like a bum marketing approach to affiliate marketing without the need to write a ton of articles. These techniques might even be a bit quicker than bum marketing in many instances.

However, for the more seasoned marketer (guys who have been around the block for a while) there’s little if anything new here.

So, is it worth $77?

Possibly. It depends on where you’re at in your IM journey. If you are new and / or struggling, the methods here could be the blueprints that you need to finally earn some money online and get you over that "hump".

Personally I was pretty disappointed when I finally finished the book. The five methods Alok outlines in Project Quick Cash definitely works (and $77 is not that much to gain this kind of information) considering you could earn that back quite easily. But I do wish there was more there… particularly in terms of a few "live" examples and videos. So, I’ll have to say for me it was not worth $77… perhaps $37 - $47.

But having said that, it is the first time I’ve seen all of these methods presented in a single volume…

So to sum it up, if you are new or struggling using the "traditional" methods and want to try your hand at something new, this report can definitely offer some great alternatives that has been proven to work.

If you have been around the block but still haven’t heard of some of these methods, it might be worthwhile for you to bite the bullet and spring for the $77 to learn them (depending on your business model).

If you are a seasoned marketer, you probably don’t need it… unless you have some cash to blow.

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If you do decide to purchase Project Quick Cash through my affiliate link, be sure to send me a copy of your receipt (use my contact form with the title Project Quick Cash) and I will send you my LinkSpy software as a bonus.

Tags: placement targeting, alok jain, trend marketing, affiliate marketing, affiliate project x, jon leger, jonathan leger, project quick cash