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	<title>Comments on: 12 Simple Steps To Effective Copy</title>
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		<title>By: Steven</title>
		<link>http://www.affiliatemarketingdiary.com/main/12-simple-steps-to-effective-copy/37/comment-page-1/#comment-323</link>
		<dc:creator>Steven</dc:creator>
		<pubDate>Thu, 27 Sep 2007 06:48:29 +0000</pubDate>
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		<description>Thanks for adding those extra tips! And I absolutely agree, hype ruins copy.</description>
		<content:encoded><![CDATA[<p>Thanks for adding those extra tips! And I absolutely agree, hype ruins copy.</p>
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		<title>By: Darryl</title>
		<link>http://www.affiliatemarketingdiary.com/main/12-simple-steps-to-effective-copy/37/comment-page-1/#comment-304</link>
		<dc:creator>Darryl</dc:creator>
		<pubDate>Thu, 13 Sep 2007 05:28:05 +0000</pubDate>
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		<description>Good article Steven, and quite accurate.  And here are a couple of other decent tips when writing copy.

Create excitement without using hype.  Hype will turn off your prospect quickly, and destroy your credibility.

When writing your copy, write like you are talking directly to the one person who most needs your product.  When you keep your #1 prospect in mind while writing, your copy will be much more powerful.

And last but not least...  Test Everything.</description>
		<content:encoded><![CDATA[<p>Good article Steven, and quite accurate.  And here are a couple of other decent tips when writing copy.</p>
<p>Create excitement without using hype.  Hype will turn off your prospect quickly, and destroy your credibility.</p>
<p>When writing your copy, write like you are talking directly to the one person who most needs your product.  When you keep your #1 prospect in mind while writing, your copy will be much more powerful.</p>
<p>And last but not least&#8230;  Test Everything.</p>
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