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Are You An Authority? A Case Study

There has been a lot of buzz about Authority Sites lately with the release of Jack Humphrey’s Authority Black Book (www.AuthorityBlackBook.com) as well as John Reese’s latest report (that I wrote about in another post here: http://www.affiliatemarketingdiary.com/the-birth-of-internet-marketing/).

Not to mention that additional buzz created around Adsense / Authority sites with the re-opening of Portal Feeder, Adsense Wealth Empire Manifesto (I forget what it’s called), and also the revamping of ContentDesk (Authority Site Network).

In any event, I have been experimenting with a method of building niched "hub" site for a couple of months now (based on Jack Humphrey’s teachings) and have built the beginnings of a few Authority sites.

As you can imagine there’s a lot of work that can go into a site of this caliber; however let me give you an example of what happened with my first site using this method…

It was built around a niche that I had "staked out" for some time know on a domain that I have owned for about six months (there was no content on the domain prior to launching the site).

The niche is aimed at parents and my two primary keywords for this niche have about 1200 searches per day according to WordTracker; with a total search volume for my primary and secondary keyword phrases of around 6,000 per day (not a terribly huge niche, but good enough).

This is essentially what I did to launch the site:

• I built it on a Wordpress platform as a "blog" with about eight sub-categories
• Pre-wrote about 30 blog posts for the niche (on current trends in the niche)
• Had another 30 articles written for me by a Ghostwriter on the topic (that I re-wrote to be more "valuable")
• Re-wrote a PLR eBook and created a separate sales page (that I wrote) on a separate domain.
• Had someone create sales page graphics along with a separate header graphics for the blog.
• Researched about a dozen videos (on various video sites such as YouTube) to add to my site.
• Promoted entirely through Web 2.0 and some "traditional" Link Building methods (no article submissions yet).
• The site was monetized sparingly with a couple of low-key Adsense blocks along with links to my own ebook (sales page on a different domain).

I should also mention that I invested about $260 to launch this site, which includes the cost of: 30 articles, PLR ebook, header and sales page graphics, and two domain names. And it took me about two weeks working about 3 – 5 hours per day to put everything together (niche research, PLR re-write, blog post writing etc.).

The results:

The site was "launched" almost 70 days ago now and currently enjoys about 400+ visitors per day. And I can see this site getting to over a thousand visitors per day in the few months as I am starting to rank well for "fringe" keywords as well in the SERPs and the site is also starting to go viral. By the way, none of the blog posts were keyword optimized, however the articles I had written were written around specific keyword phrases.

So, how much does the site make?

The eBook sells for $27; and the site currently averages about 3 ebook sales per day (some days I’ll sell seven while on another only one… or none). The Adsense ranges anywhere from $12 – $50+ per day. The average profit for the past ten days have been about $81 per day (both Adsense and eBook sales); which isn’t too bad. I figure the site will generate at least twice the amount in another couple of months as I’ll be receiving more traffic as well as adding more affiliate products into the mix.

This site is now an authority site in it’s niche; and I dominate the search engines for many of my secondary keywords (and it took me less than two weeks to do so for several of the keywords). It is my belief that it will continue to do so and be an authority siteas long as I keep it up (or until I sell it).

I reckon that in another 90 days or so I could turn around and sell this site for five figures (if I choose to do so).

For what it’s worth, this is what I think John Reese and Jack Humphrey mean by Authority Sites and giving away free information.

I have already created two other sites that are experiencing similar successes (I have others come up with content for the blogs) and will be adding more to my portfolio as time allows.

[tags]authority site building, traffic tactics, adsense, blogging, blogging for money[/tags]

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