Article Spinning – The “right” way
Over the past couple of years several people have asked me my thoughts on Spinning Articles.
Before I jump into the meat of this article, I wanted to make sure I explain what spinning content or article spinning is (or at least my interpretation of it)… Article Spinning / Content Spinning, also referred to as content spooling or content evolution, generally deals with taking a "seed" article (can be an article you’ve written or a PLR) and running it through a piece of software (or through outsourcing) to change the content using semantically related keywords, synonyms, changing whole sentences and paragraphs…
I guess I ought to set the record straight and mention that I DO NOT endorse traditional article spinning. I personally think UNIQUE CONTENT is where one ought to spend time (on a daily basis). Unique content is WAY MORE PROFITABLE in the long run (on so many different levels) and it’s a better investment of your time and money.
However, there is a time and a place for spinning content, and I use the technique I am about to show you below for generating additional content when building a MiniNet for linking / traffic purposes (and DO NOT submit these articles to article directories), such as my Social Media Linking strategy that I wrote about.
The technique I use has to do specifically with changing whole paragraphs at a time…
As you probably know, articles generally have three components:
With this in mind, I re-write each section three to five times (or as many times you want) by:
- Focusing on the keyword phrases you want to target – generally a 3rd tier keyword (long tail keyword)
- Introducing semantically related words
- Industry jargon or slang – specific language used within a niche (you know the secret language that we all use in our hobbies)
- Synonyms
- 3 – 5 Introductory paragraphs
- 3 – 5 Article Bodies
- 3 – 5 Concluding paragraphs
This way you can get anywhere from 9 – 125 articles by using combinations of each component.
The fancy software I use for this particular method of software is a "super duper ninja tool" called…
…Microsoft Excel.
If you don’t have it, you probably have a spreadsheet program on your computer or you can download OpenOffice for free (which has a spreadsheet program called Calc). I use Excel for a couple of very pragmatic reasons. For one, it’s gives me great visibility of what I’m doing and it’s easy to use.
In any event, after I’ve written each of the paragraphs it may look something like this:
The section in column "B" (with all the A’s) illustrate my "seed article". Column "C" and "D" show the re-written paragraphs. Once I’ve written as many paragraphs for each section as I can stand, I start combining them, like this:
What I’m illustrating here is the most basic level of this process, since I’m only switching the paragraphs laterally…
If you write more robust "intro / main / final" paragraphs, you can start mixing the section diagonally as well.
Just to give you an example, here is what that would look like (without the fancy graphics):
This method will obviously make a lot more spammy articles, and I DO NOT recommend you submit them to article directories. However, you can completely get away with submitting articles with the "lateral method" on almost any directory. Although I personally wouldn’t do this for the big directories though (it’s worth it to write good quality articles for EzineArticles, GoArticles and SearchWarp etc.)
Hope this makes sense…
[tags]article spinning, content spinning, spinning articles, spinning content, website content wizard[/tags]
Comments
Interesting way to manage article creation using Excel or Calc (I’m an OO fan myself
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Unique, fresh content is king in the SEO world!
Spinning articles is for more short terms gains. I highly recommend that people write their own unique content when time permits.
Steven – Awesome post. Thanks for all the info!
Article spinning is a very important aspect of article marketing. It’s almost impossible these days to get good results from article marketing without article spinning. The major problem with article spinning is that most people still think that it’s all about junk content. Yes, most of the article spinning tools out there can produce junk but that’s only if a good amount of time isn’t put into the content creation part.
If you are among those people who think that article spinning is useless, think again. I am sure it’s because of the bad stories you have heard about it or because of the bad results produced from people who just use some of the article spinning tools to spit out thrash, without taking good amount of time and effort to ensure the quality of content is topnotch. You see, article spinning is “jargon in jargon out”. It gives you what you put in. If you put a good amount of time and effort, you will get good results.
One of MOST POWERFUL article spinning tools out there that is completely free is PlugAndSpin Article Spinning Software .
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