May 6, 2008

7 Things I Learned From Mass Control

I read the emails, I watched the videos… I bought the course and went to the seminar…

So what did I really learn from Frank Kern’s Mass Control? What were my take-aways?

Frank Kern and I

I don’t know if you paid attention to the launch… but during the whole launch sequence, Frank Kern became my friend. Not in a literal sense, but that’s how I felt. He is just like one of the dudes I hang out with… you know, one of the guys. I don’t want to sound weird or like a stalker, but his personality really resonated with me and he was like my new best friend… And watching the hordes of people at the Mass Control seminar, I think they pretty much felt the same way. This just showed me what an excellent marketer Frank Kern really is. I mean, come on… you don’t really think it was all by accident do you?

Of course not, he orchestrated this emotion. He wanted us to feel this way… (Don’t get me wrong, I truly believe his online personality is close to his "real" personality and that he’s being genuine…)

And to me, this is what Mass Control is all about.

Here are some other practical things I learned from Mass Control (in the simplest of terms):

1. Create a list. (He even created two free videos on this topic).

2. Don’t be like the next guy. Be different and give excellent value.

3. Use mutliple modalities to connect with your audience - e.g. audio, email, reports, video…

4. Create a "Plan of Attack" - the way you release content, email sequences, structure offers etc.

5. Create your online persona - he talked about this in one of the free videos as well.

6. Learn to tell stories - create storylines around your online identity in order to relate with the crowd

7. Don’t chase the outcome… but capture the feeling / emotion of what your audience wants to bond with them

That’s all… in a nutshell.

Obviously Frank shared some really weird - evil - mind bending - voodoo type of stuff as well, that I won’t get into here.

By the way, if you were one of those guys that turned your nose up to his freebies because they were free, you are missing the opportunity to learn the light version of Mass Control. Seriously, if you paid attention to some of this free content as well as his email sequence, you would have seen and experienced what Mass Control is all about. (By the way, it’s not too late to get the freebies, they’re still available on his blog…)

To your success,